It started with individual streams with creators like Samito in 2020 and grew into Loadscreen managing monthly charity budgets for the BEN Group through our campaign and analytics platform, for causes including PancOne, Cure Rare Diseases and DoGood Points.
Tracking which streamers and game titles suit charity work pushed click-through from the 0.8% industry average to over 1.5%, and together we've raised more than $300,000.